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FindLaw

Playing the Long Game with Estate Planning Consumers

Consumers with an estate planning need are different than the traditional legal consumer. FindLaw has analyzed its 2016 U.S. Consumer Legal Needs survey of 2,000 consumers with legal issues and broken down specifically how estate planning consumers behave. They: Act slowly on their legal need Move cautiously in their search, evaluating all options Have a …

  • May 31, 2017
  • Alex Cook

Tailoring Your Legal Marketing to Millennials

Millennials are now the largest demographic group in the U.S.  Much has been written and discussed about how millennials often have unique preferences for how they prefer to shop for and purchases goods and services. How does this apply to law firms? Christi Krautbauer of FindLaw discusses the findings of a white new paper, Reaching …

  • May 12, 2017
  • Leonard Lee

ABA TECHSHOW 2017 Panel Preview – Social Media for Lawyers: From Novelty to Necessity

It was not long ago that adding “dot com” to anything represented innovation and a forward-thinking business and/or brand strategy. Now that websites are pervasive, more businesses have shifted their focus toward social media, especially as many individuals experience the Internet solely through the lens of social media. For service-based businesses, like a law firm, …

  • March 16, 2017
  • Jeff McCoy

What Safer Roads Could Mean for Personal Injury Practices

Our nation’s roads are getting safer. Traffic fatalities and injuries have generally been declining for more than two decades. But law firms that have staked their futures on motor vehicle accident (MVA) injuries or fatalities may face significant business challenges on the horizon unless they prepare now. FindLaw has published a new white paper that …

  • January 4, 2017
  • Leonard Lee

How Attorneys Can Build Real Trust in a Virtual World

It’s becoming second nature to use consumer review sites such as Yelp and Trip Advisor before planning a vacation or even your next dinner while out on the town.  But what does the growth of consumer reviews mean for attorneys, especially those in small and solo practices? A new survey by FindLaw and Super Lawyers …

  • December 7, 2016
  • Leonard Lee

Consumers Likely to Pick Lawyers Active on Social Media

While experience, expertise and solid credentials are important in helping prospective clients choose an attorney, so too is an active social media presence.  A new FindLaw survey finds that a majority of consumers say they would be likely to hire an attorney who has an active presence on social media, such as Facebook, Twitter and …

  • August 11, 2016
  • Leonard Lee

FindLaw Selected as Google AdWords™ Premier SMB Partner

FindLaw, a Thomson Reuters business and leading provider of business development solutions for small law firms, has been named a Google AdWords™ Premier SMB Partner. The designation recognizes FindLaw’s excellence in managing online advertising campaigns that help its law firm clients to grow their businesses. Premier SMB Partners meet Google’s highest standards and criteria for …

  • May 4, 2016
  • Alex Cook

Consumers More Likely to Hire Lawyers With Online Reviews, Says New FindLaw Survey

Consumers are increasingly relying on online reviews for everything from choosing a restaurant to finding a professional, such as a lawyer or doctor. A new survey from FindLaw finds that consumers are more likely to hire a lawyer who has online reviews. In addition, most consumers have used online reviews in choosing providers of professional …

  • April 19, 2016
  • Alex Cook

Your Next Client Wants to Hire You…NOW!

Choosing an attorney is no small decision. Yet surprisingly, consumers looking for a legal representation don’t exactly take it slow. Why the need for speed? FindLaw’s new white paper on legal consumer behavior examines how the power of emotion and the fear of loss often lead to these urgent behaviors. Legal consumers typically recognize that …

  • March 29, 2016
  • Leonard Lee

Failing at the Finish Line – How Law Firms Lose Prospective Clients at the Front Door

There’s a way for law firms to increase their number of clients and revenues without having to spend any additional money on market or advertising. Law firms invest significant effort and finances developing savvy marketing campaigns that drive traffic to their websites or phone calls to their law firms, only to drop the ball when …

  • January 13, 2016
  • Leonard Lee