How Attorneys Can Build Real Trust in a Virtual World
It’s becoming second nature to use consumer review sites such as Yelp and Trip Advisor before planning a vacation or even your next dinner while out on the town. But what does the growth of consumer reviews mean for attorneys, especially those in small and solo practices?
A new survey by FindLaw and Super Lawyers finds that consumers overwhelmingly trust online reviews when it comes to helping them decide which local businesses or services to use. Fully 87 percent of Americans say they trust online reviews to help them choose which local businesses or services will receive their hard-earned dollars. That includes lawyers, as the survey found that most consumers have used online reviews in choosing providers of professional services, such as lawyers.
Super Lawyers has issued a playbook — Building Real Trust in a Virtual World: An Attorney’s Guide — that provides additional research on why consumers find reviews so valuable, and guidance on how law firms can leverage them to establish trust with potential clients.