Consumers Likely to Pick Lawyers Active on Social Media
While experience, expertise and solid credentials are important in helping prospective clients choose an attorney, so too is an active social media presence. A new FindLaw survey finds that a majority of consumers say they would be likely to hire an attorney who has an active presence on social media, such as Facebook, Twitter and LinkedIn. Not surprising, since the survey also found that 84 percent of American adults use one or more social media platforms, with Facebook being by far the most popular.
Seven out of ten younger consumers (69 percent) between the ages of 18 and 44 would hire attorneys who are active on social media, with nearly half of younger consumers saying they have used social media to help them select an attorney.
FindLaw has issued a white paper, From Novelty to Necessity; Pragmatic Social Media for Law Firms, that provides additional research on why consumers find social media so valuable in hiring an attorney, as well as information on how firms should actively manage their social media for success.