Failing at the Finish Line – How Law Firms Lose Prospective Clients at the Front Door
There’s a way for law firms to increase their number of clients and revenues without having to spend any additional money on market or advertising.
Law firms invest significant effort and finances developing savvy marketing campaigns that drive traffic to their websites or phone calls to their law firms, only to drop the ball when it comes time to turn that prospective client into a paying one.
It all comes down to intake – the processes a law firm uses to collect and manage leads, with the goal of converting them into clients. Intake is an essential function of any successful legal business, and one that is often mismanaged or underdeveloped. What’s worse, our research shows that most attorneys think they’re actually doing a good job at intake. The sad truth is that their perceptions simply don’t match the reality.
FindLaw’s white paper, “Failing At The Finish Line: How Law Firms Lose Prospective Clients At The Front Door” examines how firms can improve their intake practices.