This post was written by Emily Campbell, shareholder at Dunlap Codding. Social media is a key tool for businesses. It can bring a brand to life and connect a business with customers. A social media strategy, well executed, can be very profitable. There are, however, several intellectual property issues lurking in this space, and profitability, …
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Brand
Branding Thomson Reuters tradeshows is no small task
Thomson Reuters employs more than 60,000 people, operates in 100-plus countries, and has divisions that provide services to the media, legal, financial, tax, science, and health-care industries. Since 2008, it has acquired over 40 companies. So as you can imagine, branding all these entities would be a daunting task, especially when it comes to trade …
- March 14, 2013
- Susan Martin
Launching your brand just got a whole lot easier
One of the most important tasks when launching a brand, be it an entire company or a product line within, is to make sure that someone else hasn’t beat you to the punch on one of the most basic elements – the name. That’s where Thomson CompuMark comes in. You’ve always been able to count …
- May 8, 2012
- Susan Martin
Building a brand strong enough to compete
Mid-sized law firm marketers tend to face a unique set of opportunities and challenges. However, one aspect of marketing that remains crucial for all law firms, regardless of size, is the ability to effectively define the firm’s brand and message. As legal demand continues to grow, it’s more important than ever for mid-sized firms to …
- March 1, 2012
- Susan Martin
A (LinkedIn) group effort for managing your brand online
The constantly changing and evolving nature of the Internet and social media presents unique challenges to those managing trademarks and brands online. There isn’t always a clear answer when it comes to things like how best to protect your brand’s reputation online, how to interpret new policies and procedures of ICANN, and how to decide …
- November 3, 2011
- Susan Martin
