Building a brand strong enough to compete
Mid-sized law firm marketers tend to face a unique set of opportunities and challenges. However, one aspect of marketing that remains crucial for all law firms, regardless of size, is the ability to effectively define the firm’s brand and message. As legal demand continues to grow, it’s more important than ever for mid-sized firms to define a narrow brand identity and their stance in the market. Without it, they may not be able to compete on the same level as large law firms.
In Hubbard One’s latest Insight episode, Tiffany Truffo, Director of Marketing at Haight, Brown & Bonesteel LLP discusses some of the organizational and branding challenges that exist within mid-sized firms, as well as the opportunities they present.
“Without a solid foundation – that is marketing, that is the firm’s brand, the firm’s identity, who that firm is in the marketplace – you’re just not going to be as successful with your business development efforts,” Truffo says. “I think a lot of firms are realizing that.”
Watch Marketing for Mid-Sized Law Firms or check out some of the other episodes from Hubbard One’s Insight video series.
