Mid-size firms are growing in today’s economy and many of them are trying to figure out how to continue to compete against their Big Law counterparts. However, they face some challenges. Whereas large law firms have complex organizations in which decisions are broadly managed, the majority of decisions in mid-size firms lay with the managing partner. …
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mid-sized firms
Building a brand strong enough to compete
Mid-sized law firm marketers tend to face a unique set of opportunities and challenges. However, one aspect of marketing that remains crucial for all law firms, regardless of size, is the ability to effectively define the firm’s brand and message. As legal demand continues to grow, it’s more important than ever for mid-sized firms to …
- March 1, 2012
- Susan Martin
