Thomson Reuters employs more than 60,000 people, operates in 100-plus countries, and has divisions that provide services to the media, legal, financial, tax, science, and health-care industries. Since 2008, it has acquired over 40 companies. So as you can imagine, branding all these entities would be a daunting task, especially when it comes to trade shows happening around the world.

In a recent article on Exhibitor Online, Thomson Reuters’ manager of Global Event Management Services, Deanna Aamodt, talked about how she was up for the challenge. With the help of 3D Exhibits Inc., Thomson Reuters debuted its new, unified signature brand style at the American Association of Law Libraries Meeting and Conference last July after two years of grueling work that involved:

-Consolidating and unifying the company’s global exhibiting program
-Implementing technology to manage, track, and analyze inventory
-Facilitating communications and idea sharing across the global marketing team

Read the full article here.

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