This guest blog post was written by Brian Ledis, product developer for FindLaw

Are you curious about how to successfully identify business opportunities and build relationships through the growing medium of social media? If your answer is yes, then you’re not alone.

Most people, over 75%*, will first consult their networks of family, friends, and co-workers when selecting an attorney. Increasingly, these networks are migrating to social media properties. Thus, being current and having a real, authoritative presence on social media platforms can mean the difference between obtaining vs. missing out on a new client in today’s connected, fast-paced and mobile-dominant world.

With the adoption rate of social media continuing to skyrocket – over 65% of internet users are on social media**– people are now turning to Facebook, Twitter, LinkedIn and other electronic relationship and communication mediums for attorney recommendations.

Much like the classic face-to-face business engagement conducted in the real world, social media works best when you establish solid relationships based on authentic interaction. It is critical to engage and participate in the online conversation, rather than broadcasting your message in a one-way manner.

To make social media work for your law firm, it is also important to know how to effectively implement your strategy, and understanding which properties to maintain and how to manage your presence is key. Join FindLaw for lunch at the American Bar Association’s Techshow conference in Chicago, IL on Friday, April 5 from 11:30 a.m. – 12:30 p.m. to hear myself and Mark Jacobsen, senior director of Strategic Development for FindLaw, give tips on how to make social media work for your law firm.

*Source: FindLaw, “US Consumer Legal Needs,” January 2012; Lexis Nexis, “How Today’s Consumers Really Search for an Attorney,” March 2012 

**Source: PEW Internet survey, 2011

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