When it comes to firm marketing, it can be easy to become fixated on metrics like website visits and search rankings, but do they tell the whole story? Mark Jacobsen, senior director of Strategic Development & Thought Leadership for FindLaw, sits down with Sean Sands, digital marketing expert, Web Content for FindLaw, about their new …
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Mark Jacobsen
Podcast: Making sure your website is mobile and local optimized
Are you missing one-third of your potential clients? As people increasingly look for attorneys using mobile and local search, it’s more important than ever to make sure your firm’s website is optimized for those types of searches. A new white paper from FindLaw explains the importance of making sure that prospective clients can find you …
Understanding the digital marketing game
How do the best digital marketers consistently achieve above average performance for their marketing programs? FindLaw addressed this question in a session at the recently concluded ABA Techshow. The answer lies in understanding the “Digital Marketing Game.” The rules of the game The first thing anyone engaged in digital marketing must understand is the highly …
Still expecting your website visitors to make logical choices? Think again.
Does this sound familiar? “Make sure my website content makes me sound important to potential clients.” How about this? “I want my site to look like this other firm’s site.” Or what about this? “People need to know that we’re a serious law firm.” Every day, attorneys across the country give these kinds of directions …
Rethink how potential clients find your firm
Most law firms today realize the importance of search engines to their online marketing. They know that consumers are increasingly using Google and other search engines to find and research law firms before hiring them. No one really disputes this. At the same time, paying for search engine optimization (SEO) services to rank highly in …
Podcast: How to get the most from your online marketing
Many law firms believe top search engine rankings are a silver bullet for their online marketing — a magic tool that will deliver a steady flow of business. But are specific keyword phrases such as “Boston personal injury attorney” or “Miami DUI lawyer” really the key to online marketing success? A new FindLaw study analyzed …
Identify business opportunities through social media
This guest blog post was written by Brian Ledis, product developer for FindLaw Are you curious about how to successfully identify business opportunities and build relationships through the growing medium of social media? If your answer is yes, then you’re not alone. Most people, over 75%*, will first consult their networks of family, friends, and …
How to make social media work for your law firm
Are you interested in incorporating social media into your law firm’s marketing strategy? Then mark your calendar for a FindLaw webcast titled “How to Make Social Media Work for Your Law Firm” on Wednesday, March 13 at 2 p.m. EST. In this half-hour webcast, Mark Jacobsen, senior director of Strategic Development at FindLaw, and Brian …
