FindLaw Playbook – Legal Marketing 103
For most small law firms, the conventional wisdom is that a website with a great design and optimized content will be sufficient to attract potential clients. Get the basics right, and in theory, your phone will ring.
But with today’s modern web user, a website is just a thread in a detailed web of online content – including blogs, video and social media – that can influence consumers’ decisions.
In its latest playbook, Legal Marketing 103: Beyond a Basic Website, FindLaw offers firms a glimpse at what firms can do to gain an edge in this complex space, including tips on:
- Being an Attorney on Social Media
- Starting and Running a Legal Blog
- Bringing Video to Your Law Firm