For most small law firms, the conventional wisdom is that a website with a great design and optimized content will be sufficient to attract potential clients. Get the basics right, and in theory, your phone will ring. But with today’s modern web user, a website is just a thread in a detailed web of online …
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Firm marketing
Super Lawyers Presents Leveraging Your Legal Accolades Playbook
This post was written by Patrick Dunn, marketer at Thomson Reuters Recognitions and honors are what the marketing world calls third-party validations, and they can be extremely valuable marketing tools for attorneys. They make them stand out in an increasingly competitive legal market. However, these benefits mean more when lawyers promote them in their overall …
- June 24, 2015
- Alex Cook
