This post was guest written by Scott Norby, regional sales manager for Thomson Reuters ProLaw

Whether you work for a mid-sized or large law firm, you’re not immune to the changes that are occurring in the legal industry. Stiffer competition, demanding clients, and limited budgets continue to drive the need for improved reporting metrics. Measuring and managing to these key performance indicators, or KPIs, is crucial in making well-informed decisions, growing profitability, and staying ahead of the competition.

I am in Toronto this week at the annual Association of Legal Administrators conference and I will be presenting at a ProLaw Business Matters session called “Managing to Key Performance Metrics. How Effective Is Your Firm?” If you are there, I encourage you to stop by and check it out. I’ll be talking about how the new management dashboard in ProLaw 2014.1 can provide the business intelligence you need in easy-to-view graphical displays.

It’s important to have real-time business management information readily at your fingertips when it comes to running an effective firm. Up-to-the minute data provides an instant look into both high-level business performance and individual lawyer performance. Armed with this information, you can provide a clear direction on how to most effectively manage your profitability, and we can.  Swing by the session today from 3:45 – 4:15 p.m. or Wednesday, May 21 from 2:30 – 3 p.m.