Most law firm websites are designed to fail. That’s a bold statement, and the theme of a new white paper from FindLaw.

The white paper discusses how many law firms’ websites may be generating less business impact than they could. Why? Because they don’t focus enough on conversion – the process of getting visitors to contact the firm.

Successful Web conversion starts with understanding the psychology of the legal consumer. This new FindLaw white paper takes an in-depth look at logic, emotion and today’s legal consumer. In the podcast linked below, the authors of the white paper, Michael Owen Hill and Andrea Getman, discuss their findings.