Viji Krishnan, general manager and global head of Thomson CompuMark, authored a column in this month’s Metropolitan Corporate Counsel. In the article, titled “Protect Your Brand In China — How To Navigate The World’s Most Challenging Intellectual Property Landscape,” Krishnan talks about China’s 45 different trademark classes, each of which has several sub-classes. If companies aren’t careful, they could risk being exposed to opportunistic filing by trademark squatters who secure trademark protection in the hopes of benefitting at the company’s expense or being bought off for a monetary sum.

Despite the region’s complex intellectual property infrastructure that requires detailed local knowledge and constant knowledge to navigate successfully, China has 1.3 billion consumers which makes the market opportunity too big for multinational companies to ignore.

Read the full article on Metropolitan Corporate Counsel.