Thomson Reuters Named the Leading U.S. Brand in Acritas’ Inaugural U.S. Alternative Legal Brand Index
Thomson Reuters has been named the strongest brand in an exciting new index that focuses on the U.S. providers of innovative and technology-driven services that are helping legal professionals respond to demands for great efficiency, flexibility and reduced costs.
Acritas, a leading global legal market research company, has just published its inaugural U.S. Alternative Legal Brand Index, to identify the leading brands that provide alternative legal services, a category that represents a rapidly growing part of the broader U.S. legal industry. It complements Acritas’ existing U.S. Law Firm Brand Index which has been published annually for the last seven years.
The results are based on interviews with 276 in-house counsel who have senior responsibility for buying legal services within their organizations. Thomson Reuters ranked first on all three measures that comprised the survey, through which respondents were asked to name: organizations that provide legal services, excluding law firms, that first come to mind; those that they most favored; and those that most demonstrate modern innovative practices.
This is the second consecutive top ranking for Thomson Reuters, which was also named the strongest brand in Acritas’ inaugural Global Alternative Legal Brand Index that was released in October 2017.
As Lisa Hart Shepherd, CEO of Acritas, stated: “Thomson Reuters has emerged as the dominant Alternative Legal Services brand in the U.S. as recognized by corporate legal departments and led on all three measures that go into the index – unaided awareness, favorability and innovation. Consistent with what was found in the global results, Thomson Reuters is seen as the powerhouse when it comes to driving innovation in the legal industry.”
The areas of business that underpinned this recognition for Thomson Reuters include: Westlaw, Practical Law and Thomson Reuters Legal Managed Services (Pangea3). These reflect the broader survey findings that senior in-house counsel are implementing technology-enabled solutions to help access know-how and organize their work, including using flexible resources to fulfill fluctuating work volume and specialized expertise and/or are contracting with providers who offer a holistic solution.
The Index was compiled from analysis of an extract of data from the larger Acritas Sharplegal U.S. 2017 survey dataset, interviews for which were conducted by telephone between January and December 2017.
To view an earlier in-person interview conducted between Susan Taylor Martin, president, Thomson Reuters Legal and Lisa Hart Shepherd, CEO of Acritas, to discuss the results of the 2017 Global Index, click here.