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Jeff Friedman

It’s the value that sells, not the technology

This post was written by Jeff Friedman, director of marketing, Westlaw CaseLogistix Consumers always look for value. Quality at a price-point that reflects the appropriate amount of benefit. The word “sale” in the window is only slightly less effective than preceding it with the words “going out of business.” The more I listened to LegalTech …

February 1, 2012
Susan Martin

“Attack of the project management solutions” at LTNY?

This post was written by Jeff Friedman, director of marketing, Westlaw CaseLogistix LegalTech New York rarely surprises. It’s always at the Hilton. It’s always at the end of January / beginning of February. It’s always cold. It always features new technology. After all the show is called LegalTech – as much emphasis on the ‘tech’ …

January 31, 2012
Susan Martin