Successfully marketing your legal services is one of the most challenging aspects of managing a law firm. For your marketing efforts to be successful and sustainable over time, you need an understanding of some fundamental concepts.

That is why FindLaw just released Legal Marketing 101: A Guide for Small Law Firms. This free eBook will introduce you to five core principles of legal marketing and how you can use them to direct and improve your law firm’s marketing strategy.

Download this eBook to learn about:


  • Integrated marketing
  • Branding for law firms
  • Understanding legal consumers
  • Working with leads and lead generation
  • Managing the intake process
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