For legal consumers looking for representation on family matters, trust, honesty and empathy far outweigh expertise when choosing an attorney. These are the findings explored in the latest FindLaw report, “Searching for a Friend: How the Family Legal Consumer Looks for an Attorney.”

In addition to highlighting results from a survey of 2,000 legal consumers, the report highlights how law firms seeking to attract clients with family law services must consider how they market to this unique group.

To read more, click here. And for additional insights from FindLaw, click here.

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