West author and professional networking guru Ari Kaplan stopped by our Eagan headquarters recently and gave a talk on networking tips for professionals.

Ari talked about how to network in the age of Twitter, tight job markets and global economies. He feels that the keys are focusing on the quality of your connections rather than the sheer number, and differentiating yourself in an increasingly competitive marketplace. He related a great story that happened on his way to see us – which I like to think of as “The Parable of the Water Bottle.”

Ari’s new book – Reinventing Professional Services: Building Your Business in the Digital Marketplace – builds on many of those principles and offers many helpful tips on networking for success.

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