In the second part of our four-part series with Allison Guidette, managing director of Large Law firms for Thomson Reuters, and Ian Nelson, senior director of Strategic Marketing and Business Development for Practical Law Company, Guidette discusses the legal solutions marketing campaign and how PLC fits into the legal solutions picture.

“It’s the first time in Thomson Reuters history that we have brought all of our legal assets together under one marketing campaign and we’ve associated everything with our parent company, Thomson Reuters,” said Guidette. She says that the legal solutions messaging groups together all of our assets around practice of law, management of law and business development activities. She sees PLC fitting neatly into the practice of law grouping, but also sees opportunity to provide the PLC know-how to the areas of management of law and business development.

Watch the full video below:

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