The investment by each party into the law firm-client relationship is imperative to its success and legal department operations professionals understand there is a need for additional business rigor between the firm and the business. Josh Kubicki, chief strategy officer at Seyfarth Shaw, discusses this landscape and concepts from the panel “Examining Innovation in the Law Firm-Client Relationship” at the Thomson Reuters Corporate Legal Department Operations Forum. Kubicki shares insight into how the legal department and firm must go on a journey together to define value. He notes there must be “co-generation” where the firm and client are developing the strategy together – and the firm must be open and willing to gain a deeper understanding of the client and the client must be willing to have a dialogue with the firm. And as firms become more adept at understanding their clients’ business, as they provide strategic counsel they are likely to earn more work and develop stronger relationships.