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Forget the 3-ring binders and branded tote bags, attendees of the upcoming Marketing Partner Forum can choose sessions, send tweets and get up-to-the-minute conference info all with a free mobile app on their smartphone.

Features of the app include:

– Interactive show schedule
– Exhibitor listings and product searches
– Interactive floor map
– Show alerts
– Social media interaction
– Local hotel and restaurant information

We caught up with West Legal Edcenter, host of the Marketing Partner Forum, to find out why they decided to create this new app for the conference.

“We’re excited to bring this new technology to the attendees and exhibitors at this year’s Forum,” said Lee Ann Enquist, vice president, West Professional Development. “Mobile devices are reshaping the way the legal industry does business, and the Marketing Partner Forum app illustrates how we are embracing and expanding on-trend, business-grade smartphone applications.”

The Forum, taking place Jan. 19-21 in Scottsdale, Arizona, is in its 18th year and is the premier event for law firm marketing and managing partners, in-house counsel and senior-level law firm marketing and business development professionals.

To learn more about the conference or the mobile app, check out the website.