How do the best digital marketers consistently achieve above average performance for their marketing programs? FindLaw addressed this question in a session at the recently concluded ABA Techshow. The answer lies in understanding the “Digital Marketing Game.” The rules of the game The first thing anyone engaged in digital marketing must understand is the highly …
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SEO
Still expecting your website visitors to make logical choices? Think again.
Does this sound familiar? “Make sure my website content makes me sound important to potential clients.” How about this? “I want my site to look like this other firm’s site.” Or what about this? “People need to know that we’re a serious law firm.” Every day, attorneys across the country give these kinds of directions …
Rethink how potential clients find your firm
Most law firms today realize the importance of search engines to their online marketing. They know that consumers are increasingly using Google and other search engines to find and research law firms before hiring them. No one really disputes this. At the same time, paying for search engine optimization (SEO) services to rank highly in …
University of Wisconsin-Stout officials visit FindLaw
University of Wisconsin-Stout Chancellor Charles W. Sorensen and other UWS officials met with FindLaw employees recently on the Thomson Reuters campus in Eagan. UWS recently completed the first quarter of a new Search Engine Optimization course that is being taught with assistance from instructors provided by FindLaw. The course is believed to be the first of …
Cambodian statues, college SEO courses and blind gun owners: Podcast – Sept. 2013
In the September 2013 edition of the Legal Current podcast, we cover: Legal trends & insights: Software coding resources for lawyers Legal news: An international custody battle involving an ancient Cambodian statue News from Thomson Reuters: FindLaw and the University of Wisconsin-Stout start the first search engine optimization course in the nation On the legal blogs: Gun ownership laws …
Thomson Reuters teams up with University of Wisconsin-Stout for SEO course
It’s not often that a major corporation like Thomson Reuters teams up with an educational institution to create an entirely new course and curriculum. FindLaw, a Thomson Reuters business, and the University of Wisconsin-Stout just started what is believed to be the first post-secondary course in the nation on search engine optimization (SEO). It’s part of …
