Most law firms today realize the importance of search engines to their online marketing. They know that consumers are increasingly using Google and other search engines to find and research law firms before hiring them. No one really disputes this. At the same time, paying for search engine optimization (SEO) services to rank highly in …
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Podcast: How to get the most from your online marketing
Many law firms believe top search engine rankings are a silver bullet for their online marketing — a magic tool that will deliver a steady flow of business. But are specific keyword phrases such as “Boston personal injury attorney” or “Miami DUI lawyer” really the key to online marketing success? A new FindLaw study analyzed …
