“The legal industry has moved away from a time of calling for great change but not really changing.” This is how Mike Abbott, global lead of Enterprise Thought Leadership & Content Strategy at Thomson Reuters, characterized the legal space in his opening address at the most recent Marketing Partner Forum. “Today’s most successful law firms are …
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Marketing Partner Forum
Catching Fire: New Legal Business around Medical Marijuana – 23rd Annual Marketing Partner Forum
As the list of states with medical marijuana legislation grows, so too does the number of organizations leading the way in research, intellectual property, development and distribution of medical marijuana. But as panelists from the “Catching Fire: New Legal Business around Medical Marijuana” session at the recent 23rd Annual Marketing Partner Forum in Orlando would …
- January 28, 2016
- Alex Cook
Marketing Partner Forum recap: Partner accountability is essential
Silvia L. Coulter, principal, LawVision Group LLC, writes about her experience at the West LegalEdcenter 22nd Annual Marketing Partner Forum, including firm marketing trends that may emerge over the coming months: Each year Thomson Reuters Marketing Partner Forum presents a host of opportunities for attendees. My favorites for 2015 included: Visiting with various sponsors and …
- March 3, 2015
- Alex Cook
Marketing Partner Forum: Using collaboration in marketing & business development efforts
This post was written by Gregg Wirth, content manager for the Legal Executive Institute, Thomson Reuters Law firms’ marketing and business development efforts are becoming more important in today’s competitive legal marketplace, according to several speakers at the Thomson Reuters Legal Executive Institute’s 22nd Annual Law Firm Marketing Partner Forum. And this is especially true …
- January 26, 2015
- Susan Martin
