While marketing may not be the favorite pastime of many attorneys, most would agree that in today’s hyper-competitive environment, it has become an activity that law firms must understand and, increasingly, embrace. In light of this, the 2015 ABA Techshow lunch and learn session, “The Future of Advertising,” sponsored by FindLaw and presented by Eli …
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Understanding the digital marketing game
How do the best digital marketers consistently achieve above average performance for their marketing programs? FindLaw addressed this question in a session at the recently concluded ABA Techshow. The answer lies in understanding the “Digital Marketing Game.” The rules of the game The first thing anyone engaged in digital marketing must understand is the highly …
Still expecting your website visitors to make logical choices? Think again.
Does this sound familiar? “Make sure my website content makes me sound important to potential clients.” How about this? “I want my site to look like this other firm’s site.” Or what about this? “People need to know that we’re a serious law firm.” Every day, attorneys across the country give these kinds of directions …
Rethink how potential clients find your firm
Most law firms today realize the importance of search engines to their online marketing. They know that consumers are increasingly using Google and other search engines to find and research law firms before hiring them. No one really disputes this. At the same time, paying for search engine optimization (SEO) services to rank highly in …
