Thanks to the Internet, it seems as though your firm’s hard-earned reputation is in the hands of people who can hurt you with just one smart-aleck comment or a harsh online review. But even when you’re not in complete control of your firm’s reputation, you can still manage it.

A new white paper, You Can’t Control Your Firm’s Reputation (But You Can Manage It). features research from FindLaw and paints a rosier picture of the online rating and review process than most attorneys imagine.

It examines some of the strategies your firm can use to put ratings, rankings and social media comments to work for you.

To listen, click on the built-in audio player below, to download and listen later, right-click here

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