One of the most important tasks when launching a brand, be it an entire company or a product line within, is to make sure that someone else hasn’t beat you to the punch on one of the most basic elements – the name. That’s where Thomson CompuMark comes in. You’ve always been able to count …
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A (LinkedIn) group effort for managing your brand online
The constantly changing and evolving nature of the Internet and social media presents unique challenges to those managing trademarks and brands online. There isn’t always a clear answer when it comes to things like how best to protect your brand’s reputation online, how to interpret new policies and procedures of ICANN, and how to decide …
- November 3, 2011
- Susan Martin
Trademark report reveals new challenges and opportunities for pharmaceutical brands
Strict governmental standards for brand names have forced the global pharmaceutical industry to adapt by rapidly increasing the number of trademarks it files for every new drug, according to a new report published by Thomson CompuMark. These additional efforts to secure a trademark are an attempt to combat the increasing rate of rejection from the Food …
- July 12, 2011
- Susan Martin
Examining the changing global pharmaceutical landscape from a trademark perspective
The creation and clearance of pharmaceutical trademarks continues to be one of the most challenging areas of trademark law. Thomson CompuMark’s free upcoming webinar offers the opportunity to learn about the continuing evolution of the international regulatory environments and the current issues that affect pharmaceutical brand owners globally. Hear what pharmaceutical companies around the world …
- March 23, 2011
- Susan Martin
Thomson CompuMark domain name webinar
Many businesses hold their domain name as one of their most valuable assets. Domain names enable consumers to quickly connect with particular businesses over the Internet. However, cyber squatters are known to register variations on domain names in the hope of either having the legitimate companies pay top dollar for the domain or to attract …
- January 19, 2011
- Susan Martin