When it comes to firm marketing, it can be easy to become fixated on metrics like website visits and search rankings, but do they tell the whole story?

Mark Jacobsen, senior director of Strategic Development & Thought Leadership for FindLaw, sits down with Sean Sands, digital marketing expert, Web Content for FindLaw, about their new white paper “Your Traffic Report is Lying to You.”

In the video clip below, Jacobsen and Sands discuss how savvy firms diversify their approach to marketing to attract, engage and connect with clients in today’s modern web marketplace.

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